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Colour Plus by Raymond

AI CAMPAIGN FILM — THE FLEX BELT

5 stills · 1 film

The brief

A belt that moves with you. Colour Plus' flex range adjusts to your waist through the day — sitting, standing, eating, walking — so comfort never comes at the cost of silhouette. We built the campaign around that quiet flex: heritage rooms, warm light, and a belt that looks hand-woven because it moves like it is.

How it was made

01

An AI-directed hero film for Raymond Lifestyle's Colour Plus line. Every frame directed for a specific texture — the weave, the metal, the fall of afternoon light across the parquet floor.

02

The brief was 'gentleman's tailoring, in motion'. Every beat of the edit sells the flex — before a single dimension changes.

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