AI brand films campaign films made with AI and directed shot by shot

The AI makes pictures and motion. People decide what the film is. Someone writes the idea and the script, draws up the shot list, which is the list of every shot in the film, sets the look, and directs each shot: the framing, the light, the movement and the performance. Many generated takes are rejected. The ones that stay are edited, colour-corrected and finished like any other film.

This is the question to put to any AI film production company: what happens to the pack. AI draws a product from a description and a few pictures, so the cap, the proportions and the small print change between shots. In a brand film that is a fault.

We treat the product as a 3D job inside an AI film. The bottle, jar or box is modelled from your CAD, a sample or photographs, lit to suit each scene, and combined with the AI footage. Shots where the product is small or out of frame are left to AI. Our guide to AI vs CGI explains where each method is stronger.

An AI film needs less from you than a shoot does. It still needs a clear brief and the real brand assets.

If you have a script from your agency, we work from it. If you do not, we write one, and you approve it before any pictures are made.

• The brief: what the film must say, to whom, and where it will run
• Brand guidelines: logo files, colours, typefaces and tone
• The product: CAD (the 3D design file), a sample or clear photographs, and the label artwork
• Reference films or images for the look you have in mind
• Fixed lines: claims, legal text and the end frame
• One person who can approve each stage

An AI film is the wrong choice when the film depends on a real, named person speaking to camera, on real customers, or on food. Those are better filmed. We do not generate a real person's likeness without their permission, and realistic AI content should be labelled where the platform asks for it.

It is the right choice when the idea is visual and the setting is the expensive part. For ANDDesignCo we told the story of a real bungalow, from concept sketch to finished home, in miniature-scale scenes. Scenes like these are costly to build for a camera.

An AI brand film is quoted per film, with its length stated in the quote. The price moves with the length, the number of separate scenes and characters, how much of the film shows the product in close-up and so needs 3D, and how many versions are needed for different channels.

It often costs less than filming the same script, most of all when that script needs sets, locations or travel. It is still directed work, and most of the cost is people's time. A film with one setting and one character costs less than one that moves through many. The AI ad cost guide explains the units and what a quotation should list.