Who it is for Agencies
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CGI and AI production partner for agencies films, 3D and AR to your brief

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For agency producers. We take the CGI, AI film, 3D and AR parts of a campaign, work to your brief, and deliver files you present as your own.

Who it is for

Your agency has sold the idea and now it has to be produced. We make the parts that are built in a computer: CGI product films, AI films, 3D models and AR. The files carry no studio branding, so you present them as your own.

This page is for producers and account leads at creative, digital and performance agencies who need a CGI production house or an AI film partner, for one job or for regular work. It follows a job from pitch to delivery and says what we take on and how briefs and feedback run. One team of seventeen does the modelling, rendering, films and AI work in-house at the studio in Prabhadevi, Mumbai.

Where it helps

  • 01

    CGI product films and stills

    The client's product modelled in 3D and filmed or rendered: hero films, pack shots and key visuals for print, digital and outdoor.

  • 02

    AI films

    Brand films, campaign films and series in episodes, made with AI and directed shot by shot to your script and storyboard.

  • 03

    3D models

    Accurate product models for stills and film, and light versions in GLB, the web 3D format, for a campaign page.

  • 04

    AR for a campaign

    A product that appears in the viewer's room from a QR code on a print ad, a pack or an outdoor site, with no app to download.

  • 05

    Unbranded delivery

    No studio logo, credit or watermark on the files. You present the work and you handle the client.

Work in this field

Examples of what we take on: CGI product films, an AI campaign, an AI series and editorial CGI stills.

Macro 3D render of the Gillette Fusion 5 razor head Gillette Fusion 5 — Product Film3d product rendering — hero campaign loop
Clinique Winter Glow, the Delhi experience frame from the AI campaign Clinique — Winter GlowAi brand campaign — moisture surge × delhi
A scene from The Croffle Guys AI storyline series The Croffle Guys — Flaky AffairsAi storyline series — five episodes
American Tourister suitcase, frame from the 3D product film American Tourister — Suitcase3d product film — suitcase animation
Duke & D’or Noir 50 ml perfume bottle, CGI product render Duke & D’or PerfumesNoir & royal eau de parfum
All creative media work

What we take on: CGI, AI films, 3D and AR

CGI product films and stills. The product is modelled from CAD or a sample and filmed inside the computer. The trade calls this a CGI ad. Our 3D product animation page explains how a film runs.

AI films. As an AI video production studio we make brand films and series in episodes. Each shot is directed, and a product is modelled in 3D first so that the pack stays accurate. See AI brand films and the AI storyline series page.

3D and AR. A product model can sit on a campaign page for the viewer to turn. It can also open in web AR from a QR code, so the product stands in the viewer's room at true scale.

How briefs and feedback run

A brief can be a script, a storyboard, a deck or a reference film. We reply with questions about anything that changes the method, then a quote that states the film length or the number of images, the revision rounds, the delivery sizes and the schedule. You can put that quote into your own estimate.

Work is shown in three passes on a shared review link: plain previews of camera, timing and layout, then materials and lighting, then the final film or image. A camera change costs little in the first pass and a lot in the third, so it helps to have the client approve each pass.

If you want a 3D animation studio in Mumbai so that your producer can attend reviews in person, we are in Prabhadevi. Agencies elsewhere work with us over video calls.

Unbranded delivery and confidentiality

Final files carry no studio logo, credit or watermark. You present them to your client as the agency's work. Some agencies call this white label 3D rendering. It is the default for any job an agency brings us.

Tell us at the brief stage what is confidential and whether a launch is under embargo. Whether we may show the work on our own site afterwards is agreed with you before the job starts, and the answer can be no.

What decides the price

We quote per job after a brief. A CGI film is priced by its length, per second, and by what is in it: the number of products to model, liquids, moving parts and scenes. Stills are priced per image. An AI film is priced by its length and by the number of scenes, characters and locations. 3D models and AR are priced per model.

Revision rounds matter most on agency work, because comments come from two layers, your team and your client. Tell us how many rounds your client normally expects, and the quote is written for that number.

How it runs

  1. 01

    Pitch

    You send the script or storyboard. We say how each shot could be made and send a quote for your estimate.

  2. 02

    Pre-production

    We model the product and send plain previews of camera, timing and layout for your client to approve.

  3. 03

    Production

    Materials, lighting and AI scenes are made. Drafts go up on a shared review link for comments.

  4. 04

    Delivery

    Final unbranded files arrive in the sizes, lengths and formats listed in the quote.

Questions

How much does it cost to outsource CGI or AI production to you?

It is quoted per job after a brief. A film is priced by its length and what is in it, stills per image and 3D models per model. Send the script or the storyboard and the list of deliverables for a quote you can put in your estimate.

Can the work be delivered without your branding?

Yes. Final files carry no studio logo, credit or watermark, and you present them as the agency's work.

Will you show our client's work in your portfolio?

Only if you agree. This is settled with you before the job starts. If the answer is no, the work does not appear on our site or our social pages.

Can you make only part of a film, such as the product shots?

Yes. We can make the CGI product shots or the AI scenes for a film your own team is editing. Tell us the frame size, the frame rate and the file format your editor needs.

Do you also plan media, manage social accounts or shoot live action?

No. We make CGI, AI films, 3D models and AR. We do not buy media, manage social accounts or run photography or live-action shoots. Those stay with the agency or its other partners.

Where is the studio?

In Prabhadevi, Mumbai. There is no other office. Mumbai agencies can brief us in person. Agencies elsewhere in India and abroad brief and review over video calls and shared links.

Keep going

Get in touch

Send the script or storyboard, the list of deliverables and your client's dates. We reply with questions and a quote.

or write to hello@covecraftstudios.com