3D walkthrough in Mumbai launch films for towers and redevelopment projects

A tower in Mumbai stands on a tight plot between other buildings, so the film cannot open on empty land. It opens on the real street, shows the entrance and the drop-off, rises past the parking podium to the amenity deck, and then enters a flat. For most buyers the two questions are how the flat is laid out and what they will see from the window. If you have photographs taken from the height of the upper floors, send them with the brief so the view outside the windows follows the real one.

Amenities here are stacked: a podium garden, a clubhouse floor, a rooftop deck. A film explains this stacking more clearly than a set of stills, because the camera travels between the levels.

In a society redevelopment, the developer first has to show the existing members what they will get. They want to see their new flat, the lobby, the parking and how the building sits on the plot they know. A short walkthrough answers these questions at a general body meeting more clearly than a set of plans. The same model is later extended for the sale flats, so the work done for the members is used again.

Buyers in Mumbai search for 3D walkthrough cost, or 3D walk through rate, in two units. Per minute pricing counts the length of the finished film. Per sq ft pricing counts the area that has to be modelled. Each measures only part of the work. A short film of a large project can need more modelling than a long film of one flat, and a per sq ft rate says nothing about how long the film runs.

We quote per project. The quotation states the length of the film, what is modelled, the number of revision rounds, the delivery size and the schedule. When you compare walkthrough rates from two vendors, check that both include the same areas and the same film length. The guide to 3D walkthrough cost in India goes through each item.

A film shows every buyer the same route and plays anywhere: a sales office screen, a launch event, a phone. An interactive walkthrough lets the buyer choose where to go, and suits a sales office with a touchscreen and a salesperson to guide them. VR needs a headset and a little floor space, and works when the flat itself is what you want people to feel.

A common order is the film first, for the launch, and the interactive version when the sales office opens. Our guide compares a film, an interactive walkthrough, VR and a 360° tour.

A film has more to approve than a still: the route, the speed of the camera, the order of the spaces, the light. Your marketing head, the architect and the sales head often have different views on each. Mumbai teams can come to the studio in Prabhadevi and watch the draft together with us, so the comments are agreed in one meeting. Between meetings, drafts go out on shared review links.