What goes into a launch film
An architectural walkthrough video for a launch usually opens outside. It shows the location and the approach, then the building, then the amenities, then a typical flat or villa, and it ends on the view or the project logo. For a township 3D walkthrough the order is wider: the master plan from the air, the entrance, the roads and open spaces, the clubhouse, then the homes.
The length follows the content. One villa or one flat needs a short film. A township with many amenities needs a longer one. The storyboard fixes the length before production.

