An AI series for brands one story told in episodes for Reels and Shorts

It is fiction, told in parts. A season has a fixed number of episodes, each short enough to watch on a phone in one sitting, released on a schedule the brand chooses. Flaky Affairs, our series for The Croffle Guys, is a pastry romantic comedy in five episodes.

In the trade, a series of short vertical episodes that each end on an unanswered question is called a micro drama. When a brand commissions the story and appears in it, it is called a branded series. Ours are made with AI. The characters, the sets and the motion are generated, and a director controls each frame.

A series suits a brand that posts regularly, has something with character to build a story around, such as a food, a place or a mascot, and wants viewers to return. It suits products that are easy to like and hard to sum up in a feature list.

It is the wrong choice for a single offer with an end date, or for a product that needs a clear demonstration. An AI brand film or AI UGC video ads will do those jobs for less. A series is also planned and released as a whole season, so it is a larger commitment than one ad.

This is the hard part of any AI series. AI does not remember a face from one shot to the next unless it is made to. Before production we fix each character in a character sheet, which is a set of reference pictures of that character from several angles and in their clothes. The same is done for the main settings. Every shot is generated against those references and checked by a person. A shot where a face or an outfit has changed is remade.

We can write the story or work from yours. Either way we need to know the brand before writing.

• What the brand sells, and to whom
• The product, shop or pack that should appear: photographs, a sample or CAD
• The tone: funny, warm, dramatic or strange
• Things the brand would never say or show
• The number of episodes you have in mind, and where they will be posted
• Series or films you like, for reference
• A story idea or a script, if you have one

A series is quoted per season, built up from a rate per episode. Three things are set up once for the whole season: the story, the characters and the world. They make up much of the cost of the first episode, and every later episode reuses them.

After that the price moves with the number of episodes, their length, the number of characters and settings, and whether the product needs 3D work to stay accurate. Ask for the quote to state the number of episodes, the length of each and the rounds of script changes. The AI ad cost guide explains how AI film is quoted.