Product CGI and 3D animation in Mumbai films and stills of your product

A search for a 3D animation company in Mumbai returns very different firms: studios that make cartoon series, studios that do visual effects for films, and studios that animate products and buildings. We are the third kind. Our 3D animation is product CGI and architectural walkthrough films. If you need a cartoon series or effects for a feature film, a character animation or VFX studio will suit you better.

The name CGI is also shared with an IT services company. This page is about computer-generated imagery of products.

Product CGI depends on getting the object exactly right. CAD files give the shape. They do not give the true colour of the plastic, the grain of the leather or the way a foil label catches light. When the product is in our hands, we measure it and match the materials against the real thing.

For a brand in Mumbai this is simple. Someone from your team brings the sample to Prabhadevi, or sends it across the city, and takes it back when the model is approved. If the product is not manufactured yet, we work from CAD and reference photographs, and check colours against the references you give us.

One 3D model serves many uses, which is why the first model is worth doing well. Brands here use product CGI for online listings and marketplace pages, for launch films on social media, for screens in stores and malls, for trade exhibitions and for dealer presentations. Furniture and decor brands add room sets for catalogues.

Flats in this city are compact, so furniture shoppers want to know whether a piece will fit. A 3D model placed in the room through web AR answers that at true scale, with no app.

A product film is quoted per project with the length stated, and length is counted per second because these films are short. Stills are quoted per image. A 3D model for the web is quoted per model. The first job for a product costs the most, because the product has to be modelled. Later films and images of the same product reuse the model.

The price moves with the complexity of the product, the number of moving parts, liquids and glass, and the number of revision rounds. Send photographs of the product and a line on what you need, and we reply with a quotation. The guide to CGI ad cost in India explains each part.

A shoot is quicker when the product exists, the look is simple and you need the pictures once. CGI is the better choice when the product is not manufactured yet, when it comes in many colours or sizes, when the shot needs liquid, an exploded view or a camera move that cannot be done on a table, or when you will need new pictures of the same product every season.