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01 Gillette Fusion 5 — Product Film
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Gillette Fusion 5 — Product Film

3D PRODUCT RENDERING — HERO CAMPAIGN LOOP

5 stills · 1 film

The brief

One razor. Five diamond-coated blades. Eighteen seconds to sell the shave before the pack even opens. This was about making steel feel like jewelry — every reflection tuned, every edge caught the way the label promises.

How it was made

01

3D product films at this level aren't renders — they're commercials. Every specular hit, every micro-imperfection on the chrome, every beat of the orange gradient is a directorial call to sell the blade before the audience blinks.

02

We staged the Fusion 5 from macro edge to hero packshot so the film could plug into a TVC, a Reels ad, or an in-store loop without being re-cut.

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