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Perfume CGI ads and product CGI for skincare and cosmetics

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Product CGI for perfume, skincare and cosmetics. Glass, liquid, cream and macro detail, built and lit in 3D where a real bottle and a camera are hard to control.

Service

Beauty products are hard to photograph. Glass reflects the studio, liquid will not hold still, and a swirl of cream soon loses its shape. In 3D each of these is built and lit deliberately. We make perfume CGI ads and skincare CGI ads, as stills and film.

A CGI ad is a product film made entirely on a computer, and the same 3D model also gives you stills. Fragrance houses, skincare brands and cosmetics labels order this work for launches, e-commerce and print. For Duke & D’or we modelled the Noir and Royal eau de parfum bottles in 3D and lit them as still-life hero shots. The studio is in Mumbai and makes perfume and skincare CGI ads for brands in India and abroad.

What you get

  • 01

    Glass and what is inside it

    Clear, frosted and coloured glass with the liquid visible through it. Reflections are placed where they suit the bottle, and no studio shows in them.

  • 02

    Liquid in motion

    Splashes, pours, drops, bubbles and the mist from an atomiser are simulated, and can be stopped at the exact frame you want.

  • 03

    Cream, gel and serum

    Swirls, smears and drops of product with the right thickness and gloss, held still for as long as the texture shot needs.

  • 04

    Macro detail

    An embossed cap, an engraved logo, the line where liquid meets glass. Macro means very close, and in 3D the whole detail stays sharp.

  • 05

    Moving packs

    A lipstick turning up, a compact opening, a pump being pressed. Cosmetic 3D animation shows the mechanism in close-up.

  • 06

    Ingredients and notes

    Citrus, flowers, wood, ice and water around the product, to show the notes of a scent or what goes into a formula.

Work like this

Perfume and skincare projects from the studio.

Duke & D’or Noir 50 ml perfume bottle, CGI product render Duke & D’or PerfumesNoir & royal eau de parfum
Clinique Winter Glow, the Delhi experience frame from the AI campaign Clinique — Winter GlowAi brand campaign — moisture surge × delhi
All creative media work

Why beauty products suit CGI ads

Three things make perfume and skincare hard to shoot. Glass shows everything around it, so much of a shoot goes on controlling reflections. Liquid and cream move and change, so a good splash takes many attempts. The product is small, so a macro photograph has very little in focus.

In 3D these are choices. A reflection is a light we place. A splash is a simulation, which is a calculated version of how liquid moves, and it can be run again with a different shape. Focus is set where we want it. This is why CGI for beauty products is common in fragrance and skincare advertising, and why a perfume CGI video can show a bottle rising through liquid or locked in ice.

When to choose it and when not to

Choose product CGI when the bottle or jar is the hero: launch films, pack shots, ingredient stories, texture shots, and any image that has to be repeated across a range of shades or sizes. Choose it when the packaging is not produced yet and the campaign cannot wait for it.

Do not choose it for skin. A foundation shade on a face, a before and after, a person applying the product: these should be filmed or photographed with real people, and results shown on skin should be real. A campaign can pair a filmed model with CGI product shots, and we deliver the product shots to cut in with that footage.

Where AI comes in

For a pack that will be manufactured, the bottle, cap and label are modelled in 3D first, so they are right in every frame. AI is used around the product, with direction, for a location, a mood or scenes that would be costly to build.

One project shows AI in use. Our campaign for Clinique Moisture Surge is three connected films, from an ice-locked product hero shot to a Delhi launch teaser. For films led by AI, see AI brand films.

What we need from you

Most of what we ask for is about the pack, because that is the part that has to be exact.

  • Bottle, jar or tube CAD (the 3D design file) from your packaging supplier, or a sample
  • Label and carton artwork, with foil and embossed areas marked
  • The colour of the liquid or cream: a sample, or a photograph in daylight
  • Finish references: frosted, gloss, metallic or matt
  • The notes or key ingredients, if they should appear
  • Reference ads for the mood
  • Where the work will run: film lengths, still sizes and print

What decides the price

Stills are quoted per image and film per second, with the 3D model of the pack counted once. In beauty work the largest part of the cost is simulation. A bottle standing on a surface is the simplest shot. A splash, a pour, a mist or a cream swirl has to be simulated and refined, and each one adds to the price. Ingredient scenes add modelling.

A range brings the cost per product down, because many shades in one jar need one model and a colour for each. Ask for the quote to list each shot and say which ones include liquid simulation, so that two quotations can be compared fairly. The CGI ad cost guide covers the units.

How it runs

  1. 01

    Pack and brief

    You send the CAD or a sample, the artwork and the list of shots.

  2. 02

    Model the pack

    Bottle, cap, label and carton are built in 3D and checked against the sample.

  3. 03

    Look frames

    A few still frames set the glass, the liquid colour and the light for your approval.

  4. 04

    Simulation and animation

    Splashes, pours and textures are simulated, and you approve them in plain previews.

  5. 05

    Final stills and film

    Everything is rendered and delivered at the sizes agreed in the quote.

Questions

How much does a perfume CGI ad cost in India?

Film is quoted per second and stills per image, with the bottle modelled once. The cost depends on the length and on how much liquid, mist or splash work there is. Send the bottle and the shot list for a quote.

Can you make the ad before the bottle is manufactured?

Yes. CAD from the packaging supplier and the label artwork are enough. The launch film and the pack shots can be made while the bottles are in production.

Is the perfume or cream in the shot real?

No. The liquid, the cream and the glass are all made in 3D. We match the colour, clarity and thickness to a sample or a photograph of your product, and you approve them in still frames.

Can you show skincare on a model's skin?

We recommend filming that with a real person. Product CGI and AI are used for the pack, textures, ingredients and scenes. We can deliver product shots that cut together with your filmed footage.

Do you use AI for skincare CGI ads?

Yes, around the product. The pack is modelled in 3D so that it stays exact, and AI is directed for settings and mood. Our campaign for Clinique Moisture Surge is an example of AI-directed film for a skincare product.

Can the same model make stills for e-commerce?

Yes. Pack shots on white, hero stills and print images are rendered from the model made for the film. See 3D product rendering.

Do you work with new or small beauty brands?

Yes. A new label can start with a few hero stills and one short film of a single product. Later shades and sizes reuse the same model, so they cost less to add.

How long does a perfume CGI video take?

It depends on the number of shots, how much liquid simulation there is and how quickly each stage is approved. The schedule comes with the quote.

Keep going

Get in touch

Send the bottle or jar, the artwork and the shots you have in mind, and we reply with a quote.

or write to hello@covecraftstudios.com