Cove Craft
Clinique — Winter Glow
AI BRAND CAMPAIGN — MOISTURE SURGE × DELHI
The brief
Two hero products. Three films. One winter. Clinique's Moisture Surge campaign told through AI — from ice-locked product hero shots to a pink cable car promising Delhi its own private glow mode. Every scene directed to sell the serum before the cap ever twists off.
Walk through it
Clinique — Winter Glow: glow serum (film)
Clinique — Winter Glow: moisture surge (film)
Clinique — Winter Glow: delhi launch (film)How it was made
AI brand work at this level isn't a moodboard — it's the whole ad, on-brand, on-time, on-lookbook. Every prop, snowflake and micro-accessory earned its place because the product deserved the frame.
We made three connected films for one push — the hero product spot, the PSA on-camera moment, and the Delhi launch teaser — so Clinique could ship a full winter campaign without a physical set day.
This kind of work