3D rendering for real estate developers renders, films and tours for a launch

Each item is quoted on its own. You can order the renders and the film for the launch and add the tour and the gallery walkthrough later, because they start from the same 3D model.

For the outside, a marketing team normally asks for a street-level view, an aerial or bird's eye view, and views of the entrance, the pool and the clubhouse. 3D master plan rendering shows the whole plot from above. A township can be rendered the same way, one phase at a time.

For the inside, the usual set is the living room, kitchen, master bedroom and a bathroom of each flat type, 2BHK and 3BHK, plus the lobby. 3D rendering for real estate marketing has to work on a hoarding and on a phone, so tell us where each image will be used.

A 3D walkthrough for builders and developers usually means a film. The camera moves along a path we plan with you, and every viewer sees the same thing. It suits a launch event, a screen in the sales office and paid ads.

A 360° rendered tour puts the buyer inside the flat on their own phone. They click the floor to move and look around each room. It suits website enquiries and buyers in another city. A virtual sample flat shows one flat type fully furnished before its show flat is built.

An interactive walkthrough is for a buyer sitting with your sales team. They walk where they like, change the flooring and the furniture, switch from day to night and pull back to a dollhouse view of the floor plan.

The architect's drawings are the starting point. The more final they are, the fewer changes come later. If the facade or the amenities are still being decided, tell us which parts are fixed.

• CAD or PDF drawings: site plan, floor plans, elevations and sections
• The architect's SketchUp, Revit or 3ds Max model, if there is one
• The material and landscape specification, or references for the look
• Interior design drawings or a mood board for the flats
• The list of views, the length of film and where each will be used

3D rendering for builders and developers is quoted item by item. Renders are priced per view. A film is priced by its length, per minute or per second. A 360° tour is priced per viewpoint, which is each spot the buyer can stand in. An interactive walkthrough is priced per project.

The model is the largest piece of work and it is built once, so a film or a tour made from a model we already hold costs less than one that starts from drawings. The quote lists the views, the film length, the revision rounds, the delivery size and the schedule.