3D rendering for Delhi NCR by a studio in Mumbai, reviewed online

Delhi itself builds low and dense. A common project is the builder floor: an old house on a plot is replaced by a building with parking at ground level and one home on each floor above. South Delhi adds farmhouses on large plots. Gurugram and Noida build the opposite way, with high-rise group housing along Golf Course Extension Road, the Dwarka Expressway, Sohna Road and the Noida and Yamuna expressways, and office and shop-cum-office buildings beside them.

One region therefore needs every kind of render, from a single street-front elevation to an aerial view of a township with a dozen towers.

For a builder floor, the 3D elevation is the main selling image. The building is seen from the street, between its neighbours, with the stilt parking, the gate, the balconies and the stone or tile cladding all visible. Buyers and brokers judge the whole building from this one view, usually on a phone.

We render it at eye level from across the road, at the true width of the plot, by day and with the facade lights on in the evening. We render the elevation from the architect's drawings. We do not design the facade.

Large projects in Gurugram and Noida are sold through a sales gallery on or near the site and through channel partners, the brokers who bring buyers to the developer. Many buyers are investors, and some live abroad. Each group needs a different thing. The gallery needs a film on a large screen and can use an interactive walkthrough on a touchscreen. Channel partners need a short film and a few stills they can forward. A buyer abroad needs a link they can open at home.

We quote stills per view and films per project, with the length stated. An interactive walkthrough is quoted per project. For a builder floor, the set is small: the elevation by day and night and a few interior views of one floor. For group housing, the cost sits in the master model, and each flat type adds interior views.

The quote sets out what is included: the count of views or the film length, the rounds of changes, the sizes and the dates. If you are choosing between a local freelancer and a studio, our guide to freelancer or studio sets out what each is suited to.

There is no travel in the process. You brief us on a video call with the drawings open, and we send the quote in writing. Drafts arrive on a review link that your architect, your marketing head and your sales head can all open and comment on. Calls are arranged at each review if you want them. We are in the same time zone, so calls fit into your working day.